I am a Melbourne-based product designer, passionate about using HCD to solve real problems and add value for both people and businesses.

With 15+ years of experience in product, visual communication and fashion, I am inspired by the idea of creating a better world through design.

Let’s work together

Projects

Mentwell・A global gift card giving platform

From ambiguity to product strategy, improved user satisfaction and revenue increase.

99designs・Design Marketplace

The channelling of customers into the conversion funnel has increased from a low level to a high.

Design System for 99designs

Empowering teams to collaborate seamlessly and efficiently, ensuring an easily scalable product for an exceptional user experience.

Ellen Michel Art School・Educational Art Marketplace

Driving product development initiatives to achieve brand elevation, strong business digital presence and revenue increase.

Friends Forever・Senior Social Support Platform

Research insights sparked future initiatives regarding services offered at the aged care facility.

Data Breach Response・Government Cybersecurity App

Helping people find the information they need, reducing stress related to data theft.

Thomson Kitchenware・eCommerce

The UX solution improved the online brand presence, shopping experience, and revenue growth.

Accessibility Audit・Coming soon…

Improving web accessibility is essential for some and valuable for all.

What people are saying

We were lucky enough to be introduced to Daniela through our CTO and she has been one of the hardest working, communicative and reliable employees we've had. Daniela is great at following a design brief, but also excellent at weaving in her own expertise and advice to get the best possible outcomes. Daniela also went above and beyond by conducting research for Mentwell and this clearly showed her dedication to the cause and wide skillset. Thank you so much Daniela, it's such a pleasure to have you working with us.

Founder @ Mentwell I Conscious Gift Giving Through Health + Wellness - PR & Digital Marketing / Yogi
Daniela is a talented designer with a deep understanding of UX. She’s quick, detailed, and always delivers high-quality work. Her passion for design shows in everything she does, and she’s constantly learning and improving her skills. Daniela works well with others and knows when to step up and take the lead. I highly recommend her for any UX or design role.

Ben Williams - Senir Software Developer @ Mentwell ⎮BTech, Full Stack
“Daniela, thanks for your wonderful work to transform our product and increase our customer base. I loved your dedication and passion for finding the authentic uniqueness of the product and then turning the customer research and product insights into a visually unified and professional user experience. I look forward to working with you again soon.”

Belinda Evans - Project Manager, Online Trainer & Industry Mentor, RMIT Online
“After many years of unsuccessful website designs, Daniela was a breath of fresh air, rising to the challenge of transforming my failing, difficult-to-navigate website. She took time to interview several of my students to get feedback. Her perspicacity to understand the vision for my art school and then to translate that vision succinctly into a beautiful and user-friendly website was a revelation to me. In addition, I have a new sense of my professional individual status and business profile through increased activity and comments from users on my website. Thank you, Daniela.”

Ellen Michel - Artist, Art Teacher, Writer, Art Therapist (Principal of Ellen Michel Art School)
“Daniela’s growth mindset and curiosity for systemic problem solving through design thinking was very visible during my time at General Assembly. She has a great work ethic and was always ready to go beyond what the course material demanded.”

Jithesh Ramesh - Lead Product Designer, RateMyAgent
“Daniela was a great team player and a valued member of our organization. Always got on with the job with no fuss and never missed a deadline. She was always punctual and professional. I highly recommend her for any future career endeavours.”

Jonny Kyriazis - Design Studio Manager, Caprice Pty. Ltd.